Embedded Engineering for a Sports-Tech SaaS Launch
A sports-tech focused design studio needed to rapidly build and validate a complex multi-tenant SaaS platform for sports academies. While they owned product strategy and design, they lacked the engineering capacity required to execute a full production-grade MVP within a short pre-launch window. Promade embedded two senior full-stack engineers directly into the studio’s product and design pod. We operated as their internal engineering team, owning architecture, development, and delivery while staying tightly aligned with their product and UX workflows.
Highlights:
1- What we built: We developed the complete SportNex MVP, a multi-tenant academy management platform covering onboarding, operations, scheduling, payments, and core administrative workflows. The system was built module-by-module in close collaboration with the design pod, following a full-stack product delivery model.
2- Key challenges: The platform needed to support over 50 academies across MENA and Germany, handle multi-tenant architecture, and be stable enough for live trials, all within a three-week delivery window. Managing complexity, scale, and speed simultaneously was critical.
3- Round up: The MVP was successfully delivered within three weeks and deployed for live academy trials. The engagement validated product assumptions, uncovered operational edge cases, and positioned the client to refine the platform before commercial rollout.